Advertising - Shane Gowland

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Article

Google’s dynamic remarketing is a waste of money

I don’t think dynamic remarketing is a valuable use of a digital advertising budget. For those not familiar with it; dynamic remarketing is a service […]

Article

Why do companies still advertise us to death?

The volume of advertising we consume on a daily basis is overwhelming, so many of us believe we’ve developed an immunity to advertising’s persuasive powers.

Article

Display advertising is no longer a valid monetization strategy

Producing great content and putting a few AdSense units into the sidebar was once a decent monetization strategy. Up until very recently, one could make […]