ABOUT ME

Hello!

I’m a software developer and digital marketer with a flair for creating vibrant digital communities and eCommerce experiences.

Windows Software Projects

Southern Pet

Aviculture Hub

Latest Updates

  • Joining Agline

    Agline is an old-fashioned wholesale distribution business for pet, vet and fodder businesses in South Australia and Northern Territory. As of May 2023, I’ve joined Agline as the general manager. If managing a pet supplies wholesaler doesn’t sound like a natural career progression for a software developer slash digital marketer, bear with me while I…

  • 2022 year in review

    This is my 5th annual “year in review” post, in which I look back at some of the things I worked on in the previous twelve months. This year’s review is uncharacteristically short, as my personal projects took a back seat to a big increase in client work. Nevertheless, here’s what I’ve been up to:…

  • How to apply a shipping surcharge to a specific state in WooCommerce

    Due to damage to a rail line connecting Western Australia to the eastern parts of the country, freight costs into WA are currently significantly more expensive than usual. Our delivery providers immediately imposed surcharges that were too substantial to absorb, so we needed to quickly pass this along to customers. I didn’t really want to…

  • The incredible aroid collection at Cairns Botanic Gardens

    Cairns Botanic Gardens, situated just outside of Cairns City in Tropical North Queensland boasts an immensely impressive collection of aroids from all around the world. The conservatory is home to the majority of the aroid collection, as well as palms, ferns, carnivorous plants, orchids, bromeliads, and dozens of other plant genus’ that thrive in tropical…

  • Why doesn’t my new website rank on Google? The “Google Sandbox” explained

    The Google Sandbox is an assumed feature of Google’s search algorithm that deflates the rank of new websites. Think of it as a filter that keeps new websites from appearing in search results until they’ve built some credibility. How long will my site stay sandboxed? Only Google knows for sure. There’s no exact length of time that…

  • System Ninja 4.0 in public beta

    I’ve just dropped the first beta of System Ninja 4.0 over at SingularLabs. System Ninja, of course, is the Windows cleaning/maintenance app I’ve been developing for 12 years now. The feedback to 4.0 has so far been fantastic. Almost 500 people have given it a go so far and (so far) nobody has had a…