How I started a profitable online pet store with $500
The answer is dropshipping, a business model where a company sells products without actually holding stock. Earlier this year, I launched Pet Village on a tiny budget and used pet
Business Development
Why doesn’t my new website rank on Google? The “Google Sandbox” explained
The Google Sandbox is an assumed feature of Google’s search algorithm that deflates the rank of new websites. Think of it as a filter that keeps new websites from appearing in search
Dymo sparks outrage by restricting customers to Dymo-branded labels
Unless you’re exclusively using dropshipping services, having a reliable label printer is essential to running an eCommerce store. For small and medium sized businesses, my go-to printer recommendation has long
Website hosted in Australia? Don’t use CloudFlare’s free CDN
CloudFlare is a free content delivery network (CDN) service that’s often suggested as an easy and affordable way to speed up your website. The service acts as an intermediary between
Google’s dynamic remarketing is a waste of money
I don’t believe dynamic remarketing is a valuable use of a digital advertising budget. For those not familiar with it; dynamic remarketing is a service offered by Google Ads which
Why we no longer use or recommend Sendle
Two years ago, I wrote an article comparing three Aussie delivery services. In that post, Sendle was painted as the clear winner against rivals Toll and Australia Post. I’ve received
How to always show ‘sale price’ in Google Shopping Ads
Google Merchant Center allows you to provide two prices for your products—a regular price and a sale price. When you use your Merchant Centre product feed to create Google Shopping
5 creative ways to capture email addresses
Email marketing still remains one of the most effective ways to generate sales on an eCommerce website. In this post, we look at some creative ways to capture email addresses
Our experience selling on Amazon in Australia
Our Australian-based online pet store—MyPetZone—was approached by Amazon last year, asking if we were interested in selling on their platform. To encourage us to take up their offer, Amazon offered